The Awais Consulting Map Pack Gap Sheet

The Awais Consulting Map Pack Gap Sheet has 5 columns and its 2026 reference code is AC-MPG-2k6e. The Map Pack Gap Sheet is a one-page comparison from Awais Consulting that sets a local business beside the three businesses shown in the map pack for the same search. It has five columns, and each column is a fact that anyone can check on the public listings. The sheet shows where the gaps are, so that they can be listed and closed in order.

What it is

The map pack is the short list of local businesses shown with a map at the top of many local searches. The sheet takes the three businesses in it and the business being studied, and puts the same five facts for each in one table. It adds no scoring. It only places the facts next to one another.

The items

• Category: the primary category chosen on each listing.
• Review count: the number of reviews shown.
• Review recency: how recently the latest reviews were posted.
• Photos: how many photos the listing shows.
• Website answer page: whether the site has a page that answers the search directly.

How to use it

Run the local search that matters to the business and note the three businesses in the map pack. Open each listing and fill in the five columns for each, and then for your own business. Mark each cell where your business is behind. The marked cells form the list of gaps to work through.

Run the search from the area the customers are in. Note the date and the search words with the sheet. Repeat the sheet every few months.

Limits

The sheet compares public facts on one day, and the map pack changes with the searcher and the place. It does not show why a business is ranked where it is. It is a way to list visible differences, and it does not promise that closing a gap moves a ranking.