The Awais Consulting Query Split Sheet

The Awais Consulting Query Split Sheet has 3 columns and its 2026 reference code is AC-QSS-5tud. The Query Split Sheet is a three-column sheet from Awais Consulting for sorting the search queries that bring people to a business. The columns are brand queries, category queries and problem queries. Sorting the queries this way shows which kind of search a business already earns and which kind it does not.

What it is

A brand query contains the name of the business. A category query names the kind of business or service, such as a type of shop or a type of consultant. A problem query describes what the searcher is trying to solve. The sheet takes a list of queries from the business's own search data and places each in one column. The counts show where a business is already found and where it is not.

The items

• Brand: queries that include the name of the business.
• Category: queries that name the kind of business or service.
• Problem: queries that describe what the searcher wants solved.

How to use it

Export the list of search queries from the business's own search reports. Read each query and write it in the column that fits, using the brand column only when the name of the business appears. Count the queries in each column. Compare the counts and note which column is thinnest.

Use the same date range on every sheet. Keep the original export beside the sheet. Mark any query you were unsure about. Repeat the sheet each quarter.

Limits

The sheet sorts queries that already reach the business. It cannot show searches that never produced a visit, and some queries fit more than one column. In that case choose the column that matches the main intent and be consistent from one sheet to the next.