EXAMPLE SNAPSHOT

Why Competitor B and Competitor C show up, and Firm A doesn’t.

A 60-second read. Every line below was opened and verified on the date shown, not guessed from a description. This example is illustrative only; every name below is a placeholder.

01 / BUYER QUERIES

The exact searches a buyer runs

"estate planning attorney [City]"Run 2026-09-20, Google, incognito, [City], [State] location
"best estate planning lawyer near [City]"Run 2026-09-20, Google, incognito, [City], [State] location

02 / WHO APPEARS

The map pack and the AI-named answers

Rank	Business	Where they appear
1	Competitor B	Map pack + AI Overview
2	Competitor C	Map pack + AI Overview
3	Competitor D	Map pack
—	Firm A	Not named

03 / WHAT IS BEING CITED

The evidence the winners are built on

Business	Reviews / rating	Directory profile	Service page
Competitor B	140 reviews, 4.9	Avvo, verified	Dedicated page: yes
Competitor C	98 reviews, 4.8	Google Business Profile, verified	Dedicated page: yes
Firm A	23 reviews, 4.7	Google Business Profile, verified	Dedicated page: no

04 / WHAT YOU’RE MISSING

Tied to what the winners actually have

01No dedicated service page for estate planning; Competitor B’s ranks on its own page.
02Review count is roughly a sixth of the two named firms’ average.

05 / TECHNICAL, CONTENT AND LOCAL ISSUES

Only the ones that explain the gap above

→Google Business Profile category listed as "Lawyer"; both named competitors use the more specific "Estate Planning Attorney" category.

06 / THE OPPORTUNITY, IN YOUR OWN NUMBERS

Firm A has 23 reviews. The two named firms average 119. That gap, closed, is what moves Firm A into the answer.

07 / ALREADY WORKING (CONTROL)

For "best estate planning lawyer near [City]", Firm A already appears in the map pack, in position 4. That’s working; nothing to fix there.

08 / NEXT ACTION

Add a dedicated estate-planning service page targeting the query above and fix the Google Business Profile category. A 20-minute call can scope exactly what that takes.

AI answers vary by run and location; sampled on 2026-09-20, Google incognito, 1 run. This snapshot reflects what was verifiable on that date, not a guarantee of future results.