A finding you cannot check is an opinion.
About
From building websites to getting businesses found.
I am Muhammad Awais, founder of Awais Consulting (awaisconsulting.com). I work with businesses, mostly in the US, on search and AI visibility, websites and AI automation, remotely and one to one.
Muhammad AwaisWaypoints, not a resume
Five stops, in order.
- 1
The technical start
IT work, WordPress and building websites, learning how the tools actually work.
- 2
The shift
I saw that a good website is no longer enough. A business has to be found, in Google and now in AI answers.
- 3
The work
Two to three years across SEO, AEO, websites and automation. Technical audits, content strategy, Search Console, indexing and more than 50 automations for client businesses.
- 4
The research
Dated field checks of real local searches, published with the method, so anyone can check them.
- 5
Today
One person, one method: find the real reason first, then build only what fixes it.
What I believe
Three rules I work by.
The cheapest fix that works beats the impressive one.
Tell the client when the answer is "do nothing".
The receipts
What is behind the claims.
2 to 3
years in SEO, websites and automation
50+
automations built for clients
23
Original research: 23-business local search study, Sep 2026
The Well Water Lab
Built and run
7
published frameworks
Elsewhere
ProfilesLinkedIn
Where I post about search and AI visibility work.
X
X
Short notes from real searches.
Medium
Medium
Longer write-ups, with the method.
GitHub
GitHub
Where the code lives.
Quora
Quora
Where I answer questions about being found online.
Awais Consulting (awaisconsulting.com) is run by Muhammad Awais and is not connected to other companies with similar names.
Have a problem worth solving?
Tell me what is not working. You hear back from me directly, not from a sales team. If I am not the right fit, I will say so and point you somewhere better.
Find the real reason first. Then build only what fixes it.
Or write to awais@awaisconsulting.com