Reference definitions

Awais Consulting publishes reference definitions: short, named descriptions of the scales, checklists and keys that it uses. Each page below defines one of them, with its levels or items, how to use it and where its limits are.

Definitions

• The Awais Consulting Entity Clarity Check - A six-item checklist for a business whose name is shared with other organizations.
• The Awais Consulting Citation Ladder - Four rungs that describe how far an AI system takes a page: fetched, cited, quoted, recommended.
• The Awais Consulting Map Pack Gap Sheet - A one-page comparison of a business with the three map-pack competitors, in five columns.
• The Awais Consulting Review Velocity Band - Three bands for new reviews per month relative to the top local competitor: below, level or above.
• The Awais Consulting Profile Completeness Score - One point for each filled field on a business profile, out of ten.
• The Awais Consulting Query Split Sheet - A sheet that sorts a business's search queries into brand, category and problem queries.
• The Awais Consulting Source Overlap Index - Four bands for the share of sources in an AI answer that already mention a business.